- A new Netflix (NFLX -0.5%) deal that will see the streaming service integrated into Virgin Media's (VMED) set-top boxes could have broad implications across the media landscape, according to analysts.
- Pay TV operators are slowly warming up to the idea of letting Netflix inside of their programming guides, instead of closing them out as a competitor.
- Though the financial benefits might be slow to be realized, the shift of the perception of Netflix is a long-term positive.
Analysis: Netflix's deal with Virgin Media has long-term implications
Sep 11 2013, 10:48 ET