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Outlet stores working for a pair of high-end sellers

  • Coach (COH +0.9%) and Nordstrom (JWN +0.4%) are two high-end retailers which have successfully used outlet stores to boost sales without cutting into their brand's cachet.
  • Both retailers use the channel to offload discontinued products, while also designing clothes specifically for the lower price points.
Comments (2)
  • chopchop0
    , contributor
    Comments (3243) | Send Message
    COH. Really? Anyone look at its stock price the last couple years?
    11 Sep 2013, 01:49 PM Reply Like
  • Stan Ackman
    , contributor
    Comments (828) | Send Message
    What a nonsense headline! I agree Coach used outlet stores to boost sales. But who said Coach boost sales without cutting into its brand cachet? The headline did not quote who makes this comment.
    2 Oct 2013, 09:58 AM Reply Like
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