Priceline (PCLN) has launched Sponsored Listings, an ad product that gives hotels the ability to show targeted ads to consumers when they search for travel deals on Priceline's sites. (PR)
In addition to location, hotels can target users based on demographics, length of stay, and other pieces of data.
The product acts as another source of competition for TripAdvisor (TRIP) and other sites dependent on travel ads.
Separately, Cantor says its analysis of search trends indicates Priceline's European Booking.com unit continues to perform well, and that its pricing trends generally match expectations.
Priceline's international bookings rose 44% Y/Y in Q2, and made up 85% of total bookings.