- T-Mobile USA (TMUS) CMO Mike Sievert says the #4 U.S. carrier had a record share of gross postpaid subscriber adds in August. T-Mobile's contract/subsidy-free plans and Jump smartphone upgrade plan likely had something to do with that. Efforts to grow MetroPCS' reach may have also played a role.
- T-Mobile is coming off a Q2 in which it reported 688K postpaid net adds (better than expectations) after steadily bleeding subs in 2012, thanks in part to its failure to carry the iPhone until this April.
- The carrier is hoping to keep up the momentum by temporarily offering discounts on the latest iPhones. For the next few weeks, the 5S will go for $99 down and $22.91/month for 2 years, and the 5C will go for no money down and $22/month for 2 years.
T-Mobile reports record August, offers new iPhone promotions
Sep 12 2013, 17:49 ET