Facebook trialing auto-play mobile videos, could set stage for ads


Videos appearing in mobile Facebook (FB) news feeds will silently begin to play automatically. Tapping a video enables sound and leads it to play in full-screen mode. The feature is in test mode for now, but a broader rollout is promised.

Facebook: "At first, this feature will be limited to videos posted by individuals, musicians, and bands ... Over time, we’ll continue to explore how to bring this to marketers in the future." A spokeswoman says internal tests suggest the videos don't significantly hurt battery life.

The WSJ reported last month Facebook's pending video ads will also auto-play without sound. AdAge reported more recently Facebook has delayed its video ad launch to give itself more time to improve the user experience.

Facebook's auto-play announcement comes as peer Twitter steals headlines with its (confidential) IPO filing.

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Comments (1)
  • gwynfryn
    , contributor
    Comments (6458) | Send Message
     
    Such caution! a good thing, I suppose.
    13 Sep 2013, 08:09 AM Reply Like
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