Splunk acquires mobile machine data software firm BugSense

|About: Splunk Inc. (SPLK)|By:, SA News Editor

2-year-old BugSense offers tools that allow app developers to analyze the machine data generated by mobile apps, and thereby get a handle on error messages, app crashes, feature usage, and other datapoints, through a cloud-based platform. (PR)

Developers are able to quickly add BugSense support for their apps through SDKs that support iOS, Android, and Windows Phone. Clients include Skype, Trulia, Yahoo Japan, SoundCloud, and Box.

Splunk (SPLK) asserts BugSense will allow its clients to "analyze machine data directly from mobile devices and correlate it with other machine-generated data to gain operational intelligence."

Through its digital intelligence offerings, Splunk has already been offering products for analyzing machine data from Web, mobile app, and social media logs. CEO Godfrey Sullivan has been arguing such tools are a major growth opportunity. Thus far, Splunk's software has most frequently been used to analyze machine data from enterprise hardware/apps.