Take-Two (TTWO +1.4%) estimates global Grand Theft Auto V retail sales topped $800M in the game's first 24 hours of availability. (PR)
Shares popped on the news, but quickly gave back their gains.
Reviews for GTA V have been glowing, but investors and analysts were already expecting the game to be a hit. Wedbush thinks GTA V will generate $1.57B in revenue for Take-Two over its lifetime; that figure excludes cuts taken by retailers and others.