- Groupon (GRPN) has bought SideTour, owner of a marketplace for booking and selling access to local activities/events. Terms are undisclosed. (PR)
- Groupon states SideTour "currently offers more than 500 public and private events with more than 400 hosts using the platform." Its events tend to be high-scale, with an average size of 12 attendees and the list of hosts including "chefs, artists, Olympic medalists, casting directors and sommeliers."
- SideTour will complement Groupon and Live Nation's GrouponLive JV, which offers live event ticket sales.
- Groupon has been looking for ways to offer more premium deals, as evidenced by its recent acquisition of European travel deals site Blink (partners with high-end hotels), and the launch of its Reserve high-end restaurant deals/reservations platform.
Groupon buys startup SideTour to strengthen events business
Sep 18 2013, 18:12 ET