Groupon buys startup SideTour to strengthen events business

Groupon (GRPN) has bought SideTour, owner of a marketplace for booking and selling access to local activities/events. Terms are undisclosed. (PR)

Groupon states SideTour "currently offers more than 500 public and private events with more than 400 hosts using the platform." Its events tend to be high-scale, with an average size of 12 attendees and the list of hosts including "chefs, artists, Olympic medalists, casting directors and sommeliers."

SideTour will complement Groupon and Live Nation's GrouponLive JV, which offers live event ticket sales.

Groupon has been looking for ways to offer more premium deals, as evidenced by its recent acquisition of European travel deals site Blink (partners with high-end hotels), and the launch of its Reserve high-end restaurant deals/reservations platform.

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