Seeking Alpha

Groupon buys startup SideTour to strengthen events business

  • Groupon (GRPN) has bought SideTour, owner of a marketplace for booking and selling access to local activities/events. Terms are undisclosed. (PR)
  • Groupon states SideTour "currently offers more than 500 public and private events with more than 400 hosts using the platform." Its events tend to be high-scale, with an average size of 12 attendees and the list of hosts including "chefs, artists, Olympic medalists, casting directors and sommeliers."
  • SideTour will complement Groupon and Live Nation's GrouponLive JV, which offers live event ticket sales.
  • Groupon has been looking for ways to offer more premium deals, as evidenced by its recent acquisition of European travel deals site Blink (partners with high-end hotels), and the launch of its Reserve high-end restaurant deals/reservations platform.
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