Nielsen to finally include mobile viewers in ratings tally


Nielsen (NLSN) says it will finally get around to including viewer totals on mobile devices in its ratings for the Fall 2014 season.

The development will obviously help boost viewership counts and could create some leverage for broadcasters (DIS, CMCSA, FOXA, CBS, SBGI, BLC, NXST) to then hike ad rates.

The company doesn't plan to include Netflix and Hulu in its rating tallies just yet.

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