Seeking Alpha

Apple edges higher as 5S/5C arrive, gold 5S output reportedly upped

  • After tumbling from Sep. 11-16 following its iPhone launch event and general 5C pricing disappointment, Apple (AAPL +0.8%) has since recovered about half its losses.
  • In spite of widespread reports of limited 5S supplies, there have been plenty of huge lines at Apple Stores. The 37M iPhones Apple sold in calendar Q4 2011 stands to create a large base of users with expired contracts.
  • Apple's U.S. online store indicates a 7-10 business day shipping wait time for space grey and silver 5S models. Gold models won't ship until some point in October. International online stores are providing similar wait times.
  • The WSJ reports Apple has asked suppliers to boost gold 5S production by 1/3 due to stronger-than-expected demand. Hong Kong carriers who do brisk business selling phones to mainland Chinese early adopters have seen especially strong interest.
  • Up in premarket trading, iPhone/iPad audio codec supplier Cirrus Logic (CRUS -1.7%) is now selling off.
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Comments (24)
  • name999
    , contributor
    Comments (173) | Send Message
    The reasons why gold is scarce might be concluded as: 1) production difficulty of the A7 chip and fingerprint sensor; 2) Apple was very conservative in initial production number for gold; 3) much much higher demand from consumers for gold.
    20 Sep 2013, 11:11 AM Reply Like
  • Yesterdays_news
    , contributor
    Comments (1536) | Send Message
    "production difficulty of the A7 chip and fingerprint sensor". That would apply to all iPhones, not just the gold model. I don't think this reason is valid or has anything to do with the number of gold cases made. They just did not make enough gold cases.
    20 Sep 2013, 11:18 AM Reply Like
  • redponydoc
    , contributor
    Comments (361) | Send Message
    I hope they didn't listen to the idiot analysts and underestimate demand.


    The 5s/5C will be blockbusters.


    While the downgrades hum merrily along.
    20 Sep 2013, 11:42 AM Reply Like
  • june1234
    , contributor
    Comments (3094) | Send Message
    Gold idea will be gold for apple that's for sure. Everybody likes gold specially Chinese
    20 Sep 2013, 11:25 AM Reply Like
  • SoldHigh
    , contributor
    Comments (1013) | Send Message
    iOS 7 is awesome, other than some icons being tough to see because they're so thin. I wish Apple would allow users to delete Game Center, the most annoying part of iOS :/
    20 Sep 2013, 11:32 AM Reply Like
  • no one really
    , contributor
    Comments (140) | Send Message
    I have a folder called useless stuff buried on the last home screen that has newsstand and game center. I might not be able to delete them, but I can sure as he.. ignore them.
    20 Sep 2013, 12:28 PM Reply Like
  • wedmorn
    , contributor
    Comments (71) | Send Message
    My sense is demand has outstripped supply. Not to labor the obvious, the case is really a platinum back piece and edge trim on white. It is tastefully done and will probably due well in markets inside and out of Asia.
    20 Sep 2013, 11:40 AM Reply Like
  • Stanley J G Crouch
    , contributor
    Comments (2080) | Send Message


    Lines in front of the outlets, or lack thereof, should inform us where AAPL is going...


    an "Obama Care" app or a "Congressional Fiscal Coup" app would boost sales
    20 Sep 2013, 12:17 PM Reply Like
  • rrose39
    , contributor
    Comments (894) | Send Message
    "Congressional Fiscal Coup"?


    I'm curious, is that a euphemism for ensuring that our government fails to pay its rightfully-owed bills?
    21 Sep 2013, 01:23 PM Reply Like
  • jswieter
    , contributor
    Comments (177) | Send Message
    Once again Apple continues to innovate in high design and technological ways that others can't see or wish not to acknowledge. Innovation does not have to be like fireworks. Intelligent and smart innovation can be powerful and reveal itself over time.
    20 Sep 2013, 01:05 PM Reply Like
  • june1234
    , contributor
    Comments (3094) | Send Message
    They know what they're doing. The 37 million Q4 11 I Phone activations with expired contracts wont hurt sales
    20 Sep 2013, 02:12 PM Reply Like
  • scott trader
    , contributor
    Comments (5414) | Send Message
    Lines are longer, sales will be stronger than analysts expect, demand even on eBay is over the top .....1200 for a gold 5 s......rollout involves over a 100 countries........long aapl....
    20 Sep 2013, 02:21 PM Reply Like
  • june1234
    , contributor
    Comments (3094) | Send Message
    Just spoke to VZ. According to them they are telling people Nov delivery now for either gold or silver 5s (was early October yest). Said they have plenty of the grey ones and recommended you check retail outlets if you want gold one sooner. Their phones are ringing off the wall for silver and gold 5S.
    20 Sep 2013, 03:15 PM Reply Like
  • Guest 9X9
    , contributor
    Comments (46) | Send Message
    just ordered my 64GB silver at VZ - will ship by 7 October....
    21 Sep 2013, 01:30 AM Reply Like
  • User 14020982
    , contributor
    Comment (1) | Send Message
    In Philly, the Apple Store butlered donuts and water for the line about 8:00 this morning. Line about one block long at that point. Classy. Why we love them.
    20 Sep 2013, 03:34 PM Reply Like
  • kvarbus
    , contributor
    Comments (5) | Send Message
    Problem is Apple didn't take pre-orders for Iphone 5s', unlike last year. This may affect first weekend sales. Still things looks good and I'm long AAPL
    20 Sep 2013, 03:35 PM Reply Like
  • Rafael Grillo
    , contributor
    Comments (109) | Send Message
    I have to admit I was skeptical about this line-up. But it is obvious Apple still has the touch. I am convinced these phones will be blockbusters. There is a sensibility in Apple products no one is able to replicate.
    20 Sep 2013, 06:03 PM Reply Like
  • pat45
    , contributor
    Comments (387) | Send Message
    Would u guys make up your minds....nobody will buy these high priced AAPL they dont have enough of them...LOL
    20 Sep 2013, 06:45 PM Reply Like
  • Dr Fred
    , contributor
    Comments (90) | Send Message
    I attempted to buy an iphone5S this afternoon at the apple store in Palm Beach. It was crowded, but no lines. When my turn came up the salesperson asked "What can I do for you". I said "sell me an iphone 5S" After inquiring about my carrier, he checked to see if any phones were available. None were. Here is the odd part: I wasn't invited to place an order or deposit. He just said "we get phones in every day, just come in". No one took my name or any info about me. There will be no record that I was even in the store. So:
    #1 How can a company be so cavalier in treating a customer willing to spend $3-500?
    #2 If my experience is repeated a couple of hundred times today in a couple of hundred other apple stores, how can anyone judge the demand for these phones? Yet some yo-yo will conclude that demand for the new iphone is lagging.
    20 Sep 2013, 11:17 PM Reply Like
  • Warren Buffet007
    , contributor
    Comments (980) | Send Message
    Yesterday I heard the magic word in the news, the reporter said why that people get days and nights on the street to buy an iPhone!.


    Because it is a CULT !


    And that's what the Analyst have to understand, Apple sold everything!.
    21 Sep 2013, 03:20 AM Reply Like
  • killpests1
    , contributor
    Comments (4) | Send Message
    Apple please recognise Tanzania om iTunes, we love Apple


    We need an Apple store in East Africa
    21 Sep 2013, 04:59 PM Reply Like
  • danbre1
    , contributor
    Comments (33) | Send Message
    Those of us who bought CRUS in anticipation of a run-up after the Apple presentation have taken a big hit, regardless of this chatter about long or short lines at Apple stores. Tired of the Apple mystique.
    22 Sep 2013, 04:32 PM Reply Like
  • Rafael Grillo
    , contributor
    Comments (109) | Send Message
    Apple can't continue launching products without enough supply in hand. Worse than having uninterested customers is having disappointed ones. Fascinating how a seemingly small aesthetic detail can have such an impact on consumer response. As for me, grey is pecisely what I wanted!
    22 Sep 2013, 09:50 PM Reply Like
  • Guest 9X9
    , contributor
    Comments (46) | Send Message
    You call record demand and people waiting in long lines disappointing people? Maybe you should check a dictionary.
    23 Sep 2013, 10:19 PM Reply Like
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