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Toyota to partner with DirecTV to find likely EV buyers

  • Toyota (TM) will use a novel approach to finding a promising group of tech-savvy consumers to market to in a new partnership with DirecTV (DTV).
  • The automaker plans to analyze the satellite provider's subscriber data to deliver EV ads to a narrow slice of consumers.
  • The approach, called dynamic advertising, is starting to take off in the media industry.
Comments (1)
  • Gnleme
    , contributor
    Comments (2) | Send Message
    I assume that Toyota has objective reasons to target tech savvy customers for the sales of EVs. I may not be wrong to say that cost and environmental awareness are factors that customers consider before deciding to purchase an electric vehicle. The youth and the general population are more technically savvy today than ten years ago. Toyota needs a preliminary study (such as survey or else) before rolling out their ads. It is very possible that they have already completed such study.
    Gregoire Nleme
    Novasys Consulting.
    28 Sep 2013, 08:51 AM Reply Like
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