Toyota to partner with DirecTV to find likely EV buyers

|About: Toyota Motor Corporation (TM)|By:, SA News Editor

Toyota (TM) will use a novel approach to finding a promising group of tech-savvy consumers to market to in a new partnership with DirecTV (DTV).

The automaker plans to analyze the satellite provider's subscriber data to deliver EV ads to a narrow slice of consumers.

The approach, called dynamic advertising, is starting to take off in the media industry.