- Toyota (TM) will use a novel approach to finding a promising group of tech-savvy consumers to market to in a new partnership with DirecTV (DTV).
- The automaker plans to analyze the satellite provider's subscriber data to deliver EV ads to a narrow slice of consumers.
- The approach, called dynamic advertising, is starting to take off in the media industry.
Toyota to partner with DirecTV to find likely EV buyers
Sep 23 2013, 07:26 ET