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Film strategy at Disney evolves

Sep. 23, 2013 7:55 AM ETThe Walt Disney Company (DIS) StockDISBy: Clark Schultz, SA News Editor1 Comment
  • Disney (NYSE:DIS) continues to shift its movie strategy away from big high-risk, high-return tentpole films to lean even more heavily on franchise films from Lucasfilm and Marvel Entertainment.
  • In the last week, the company decided to end a partnership with Jerry Bruckenheimer and adjust its release schedule.
  • What to watch: The top brass at Disney will increasingly seek to avoid any costly mistakes, a plan that could mean pushing out the release window of even more films and some box office revenue as a result.

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