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Microsoft launches new Windows RT tablet, could have market mostly to itself

  • The new RT tablet, simply known as Surface 2 (MSFT +0.1%), offers a better display than the Surface RT (1080p vs. 1366x768) to go with a revamped kickstand, improved battery life (Microsoft promises a 25% gain), and Nvidia (NVDA -1.4%) Tegra 4 CPU (the RT used a Tegra 3). (live blog) (details)
  • Revamped Touch Cover and Type Cover accessories are also being shown off. The new Touch Cover has 1,092 sensors, whereas the original only had 80.
  • The Surface 2 will start at a high-end price point of $449; though demand for ~$200 Android tablets has taken off, companies other than Apple have largely had a rough time competing in the high-end. The Surface Pro 2, which is more of a PC/tablet convertible than a standard tablet, starts at $899.
  • PC OEMs have been abandoning the RT tablet market, as the ARM-based platform struggles with weak demand and a dearth of developer support relative to iOS/Android.
  • Microsoft announced today there are now 100K apps in the Windows Store, up from 10K a year ago. The Windows Store covers both Window 8 and RT apps.
  • Earlier: Microsoft announces Surface 2 Pro
Comments (37)
  • Derek A. Barrett
    , contributor
    Comments (3534) | Send Message
     
    Price is still way too high.
    23 Sep 2013, 11:46 AM Reply Like
  • wigit5
    , contributor
    Comments (3955) | Send Message
     
    Agreed... $MSFT is attempting to commit suicide in mobile. The Pro should be $500, the RT should be sub $300 imo.
    23 Sep 2013, 11:48 AM Reply Like
  • tetraslash
    , contributor
    Comment (1) | Send Message
     
    I agree. The RT line is too limited with what you can do with it, since I highly doubt Microsoft or official licensors on their app store will manage to create enough apps to cater to everybody. Sub-$300 is probably stretching it, but it's alright for the hardware.

     

    The Pro should try to reduce itself to $400-$500 though. Microsoft tablets are still too expensive, and not really everyday consumer affordable pricing. I will wait until they drop prices by 60%.
    23 Sep 2013, 12:45 PM Reply Like
  • Vickg
    , contributor
    Comments (115) | Send Message
     
    OEMs can and will make that $300/$500 type of junk. Microsoft doesn't need to make that. One has to be pretty dim to expect a Surface line of quality at that price.
    23 Sep 2013, 04:09 PM Reply Like
  • Matthew Davis
    , contributor
    Comments (3670) | Send Message
     
    You are aksing for a state of the art computer...with latest technology, packed into a tablet form factor and expect to pay peanuts for it?

     

    Have you read anything about a surface pro 2? It has more in it than your laptop, and is faster. Its a full fledged computer not an overpriced youtbue player. If all you want to do is apps that are not even good computer programs to watch only certain parts of websites, then go buy an ipad.

     

    On the other hand, if you want the power of a full computer to do whatever you want and install all your windows applications on it as well as a 100% full web experience, you get a pro.
    23 Sep 2013, 04:57 PM Reply Like
  • wigit5
    , contributor
    Comments (3955) | Send Message
     
    I don't think anyone is asking a tablet to be a "state of the art computer"
    23 Sep 2013, 06:33 PM Reply Like
  • Matthew Davis
    , contributor
    Comments (3670) | Send Message
     
    Thats what the RT is for.
    23 Sep 2013, 07:04 PM Reply Like
  • Julian Acosta
    , contributor
    Comments (123) | Send Message
     
    Agreed! $900?!?! For $100 more you can buy a Macbook Air or another great laptop.
    23 Sep 2013, 08:12 PM Reply Like
  • wigit5
    , contributor
    Comments (3955) | Send Message
     
    nobody wants an RT Matthew didn't you read the latest update MSFT writes off nearly a billion dollars I think was the headline.

     

    The RT is basically an iPad so why not just get an iPad? The Pro offers some differentiation but at too high a price point. So people stick with the iPad thus terrible surface rt/pro sales.
    23 Sep 2013, 08:26 PM Reply Like
  • Matthew Davis
    , contributor
    Comments (3670) | Send Message
     
    Its not basically an ipad, ipad isn't even close to it. RT is a better product and can do 10x more than the ipad. however people like you only talk down on things, and don't ever bother to take initiative to find this out for themselves.

     

    so what they wrote down 900m, that does not make it an inferior product, inferioir marketing. that is their fault for not demonstrating that its a better product. surface tablets dont need apps for 75% of what you want to do with them.

     

    @julian
    if you want the inconvenience of having a bulky computer on your lap then its fine for you, although the surface pro has basically the same hardware as the mac air pro and its portable.
    23 Sep 2013, 09:12 PM Reply Like
  • jacuzzimau
    , contributor
    Comments (5) | Send Message
     
    I want a surface 2 so badly, haters gonna hate.
    24 Sep 2013, 03:05 AM Reply Like
  • jacuzzimau
    , contributor
    Comments (5) | Send Message
     
    macbook air is underpowered compared with surface 2
    24 Sep 2013, 03:05 AM Reply Like
  • jacuzzimau
    , contributor
    Comments (5) | Send Message
     
    Surface is not a limited tablet before you talk get to know the tablet. Ipad is a limited tablet you can not be productive with it.
    24 Sep 2013, 03:06 AM Reply Like
  • wigit5
    , contributor
    Comments (3955) | Send Message
     
    Matthew, lets not sink to accusing each other of things we can't possibly know about each other... I did extensive research on the first iterations of the Pro and RT and ultimately decided the price point was just to high for both. The RT can do very little that you can't do on an iPad/Android tablets. Writing off 900m for any reason is a big deal and ultimately is a huge failure. You can blame the marketing (of which I agree to a certain degree) but at the end of the day the product didn't justify the price to consumers. You can't deny that in any way it's a fact in history forever now.

     

    The Pro is particularly interesting as it doesn't have the limitations traditional tablets do however at that price you can get a half decent ultrabook/laptop have more options similar battery life etc...

     

    I would still really like a Pro version of the Surface... and who knows maybe christmas will bring on some good deals. But until the Pro is in the $500-$600 range I would say not likely.
    24 Sep 2013, 08:42 AM Reply Like
  • Matthew Davis
    , contributor
    Comments (3670) | Send Message
     
    You can deny it because its not even a fact. The fact is they wrote down 900m for that inventory. You keep saying the RT isn't more functional than an ipad which is ridiculous. I have maybe 10 apps on my RT because I don't need apps for anything really. This message was lost on the public at large because Microsoft didn't convey it properly. When people think tablet, they think a big mobile phone that requires a billion apps to run half assed versions of websites they go to.

     

    Neither version of the Surface needs a billion app library. Microsoft had to scramble to improve the app market because its to preconceived notion by the public that it requires apps. Thank Apple and Android for that. It's a very common misconception that even you have fallen for.

     

    I paid $499 for my RT, and it is worth it, and its a steal at $349. But your notions of wanting the highest end computer out there for $500 is ridiculous. An iPad is $500, the Pro 2 is more powerful than a Mac, you're just being cheap...plain and simple.
    24 Sep 2013, 11:43 AM Reply Like
  • wil3714
    , contributor
    Comments (1601) | Send Message
     
    price cut is a positive, this is based off the ps3 model of giving the device away for cheaper so they buy more content. Over time its well worth the cost to generate users and subscriptions. People look at only one part of the puzzle and not the whole. No one says anything about the service if say someone subscribes to office 365 after they buy the tablet. or Skydrive, Adobe
    24 Sep 2013, 03:06 PM Reply Like
  • Matthew Davis
    , contributor
    Comments (3670) | Send Message
     
    Wil

     

    Good points, however, the Pro 2 is not a content only device. Its a computer that uses legacy windows programs, full blown, 64 bit programs that can run call of duty, and full versions of office and other programs. Now, its not a movie video editor, its not an animation rendering powerhouse...but it is what the everyday person would need and more.

     

    While I appreciate this call to apps...its completely unnecessary, and its shame on Microsoft for even putting these in the same category as an iPad, that was their big mistake, they need to convey that they have moved on from the iPad and effectively have innovated the PC to Tablet form factor.
    25 Sep 2013, 10:36 AM Reply Like
  • wil3714
    , contributor
    Comments (1601) | Send Message
     
    I agree I thought they could run video editing because you can expand Pro2 to 8GB RAM & quad-core processor.

     

    I admit I got the RT because it was cheaper and didnt know much about the device besides the obvious. I've found more uses as they've added apps, Outlook. It really is an ecosystem in the making. I can even use remote desktop to get into work files, productivity split screen and multi-tasking. I've found I can do roughly 80% of my work on it & leave my heavier ultrabook and accessories @ home. RT is more of a portable device for students, apps, social, etc not a full on laptop but it may work for some like myself, its a good option vs Ipad and well worth the money.
    25 Sep 2013, 11:00 AM Reply Like
  • Matthew Davis
    , contributor
    Comments (3670) | Send Message
     
    The pro 2 comes with 8gb of ram doesn't it? I didn't see anywhere that it is upgradeable.
    25 Sep 2013, 08:17 PM Reply Like
  • liahos1
    , contributor
    Comments (32) | Send Message
     
    why would anyone get an RT tablet when they could get a windows bay trail tablet for the same or lower price??
    23 Sep 2013, 11:52 AM Reply Like
  • Derek A. Barrett
    , contributor
    Comments (3534) | Send Message
     
    Exactly, this is some bizarre decision making. Is there a clear goal for RT? Or is it just there as a hedge?
    23 Sep 2013, 11:55 AM Reply Like
  • wigit5
    , contributor
    Comments (3955) | Send Message
     
    Blind stupidity, losing a billion dollars on the first iteration wasn't enough pain...

     

    we have to remember though the Surface 2 was birthed under Ballmers reign and whoever is selected to take over shouldn't be penalized for it... although he/she will certainly have to clean up.
    23 Sep 2013, 12:02 PM Reply Like
  • Matthew Davis
    , contributor
    Comments (3670) | Send Message
     
    RT is not even close to the same price. I have the RT and it runs circles around anything I've had before, including my ipad.
    23 Sep 2013, 05:25 PM Reply Like
  • wil3714
    , contributor
    Comments (1601) | Send Message
     
    RT can multi-task & I can remote desktop to do cloud based & legacy work
    23 Sep 2013, 11:44 PM Reply Like
  • jacuzzimau
    , contributor
    Comments (5) | Send Message
     
    because surface 2 is sexier, pritier and amazing.
    24 Sep 2013, 03:05 AM Reply Like
  • Ashraf Eassa
    , contributor
    Comments (8818) | Send Message
     
    Hope they're not building too many of these, or it'll be more write-offs.

     

    My respect for Apple continues to go up as Microsoft continues to do these very unfortunate things.
    23 Sep 2013, 12:44 PM Reply Like
  • kmi
    , contributor
    Comments (3980) | Send Message
     
    "RT" needs to be merged with WindowsPhone, that's all. The hard work has already been done, for both, now just make a decision one way or another.
    23 Sep 2013, 01:11 PM Reply Like
  • btbriant
    , contributor
    Comments (222) | Send Message
     
    I'm going to take a contrarian view and say that both the Surface2 and Pro will fly off the shelves ;-).

     

    The 2 has Office for free and a much bigger app store this time round and the Pro has stunning hardware that nobody else, including Apple, can currently match.

     

    Add to that Microsoft's better build quality this time round and with the prospect of a boost from Nokia's outstanding D&S division (in terms of build quality and design) to look forward to early next year and I think they are on to a winner.
    23 Sep 2013, 04:48 PM Reply Like
  • wigit5
    , contributor
    Comments (3955) | Send Message
     
    That is quite contrarian of you kudos for the bold prediction hope it works out!
    23 Sep 2013, 04:52 PM Reply Like
  • Matthew Davis
    , contributor
    Comments (3670) | Send Message
     
    Those who speak boldly about things they know nothing about.
    23 Sep 2013, 05:26 PM Reply Like
  • jacuzzimau
    , contributor
    Comments (5) | Send Message
     
    the price is ok because you can do much more with it. apple fanboys you do not know what´s a powerful device surface 2 is.
    24 Sep 2013, 03:56 AM Reply Like
  • Kamminga
    , contributor
    Comments (186) | Send Message
     
    Can someone explain the rationale behind the simultaneous intro of Surface 2 and Nokia 2520, by basically the same company? Is there more to this than meets the eye? Will NOK be making the Surface for MSFT perhaps? If not, why not, having bought NOK's global manufacturing set-up? Never seen a Surface. Does it have front/rear camera and phone? If so, what's the point. If not, what's the point.

     

    Please help.
    24 Sep 2013, 05:57 AM Reply Like
  • wigit5
    , contributor
    Comments (3955) | Send Message
     
    Kamminga; I would think the ground work was laid for these two tablets long before the buyout discussions started... but you would have to be a fly on the wall to know for sure...

     

    I would imagine there will be some differentiation between the Nokia tablet and the Surface RT. Pricing, colors, etc....
    24 Sep 2013, 08:45 AM Reply Like
  • Kamminga
    , contributor
    Comments (186) | Send Message
     
    Hm. They're being introduced together just because they exist? What kind of product strategy is that?
    24 Sep 2013, 09:30 AM Reply Like
  • wigit5
    , contributor
    Comments (3955) | Send Message
     
    Like I said the Nokia certainly is not identical to the Surface RT and thus will be targeted at a different market say Teens because of the colorful choices they'll have... Or do you want them to just ax one of them and take the billion dollar write down now instead of later?
    24 Sep 2013, 09:52 AM Reply Like
  • Kamminga
    , contributor
    Comments (186) | Send Message
     
    Fair enough, but apart from aesthetics what exactly are the differences? Do we know? Of course, contracts for the Surface will have been placed sometime ago, but it still looks odd - from here on anyway - to make them in different locations. tWas odd too not to have NOK make them a year ago, but I've probably got that wrong too!
    24 Sep 2013, 10:06 AM Reply Like
  • Matthew Davis
    , contributor
    Comments (3670) | Send Message
     
    Nokia will be the brand for a while, I believe Microsoft licensed the name to put on the phones for a while. Also they are coming out with a phablet and the tablet, and looks like the tablet will have 4g/LTE capability like some iPads do.
    24 Sep 2013, 11:48 AM Reply Like
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