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Retail watch: Halloween spending could be a bit scary

  • Spending on Halloween is projected to fall 6% to $75.03 per family celebrating, according to projections from the National Retail Federation.
  • The overall number of people celebrating the holiday is expected to dip close to 7% this year to 158M.
  • Halloween-related stocks: Hershey (HSY), Target (TGT), Wal-Mart (WMT), Kraft Foods (KRFT), CVS Caremark (CVS), Costco (COST), and Rite Aid (RAD).
Comments (5)
  • Every year the same refrain:

     

    "_____________ retail sales could be disappointing this year."

     

    Fill in as needed:

     

    1) Easter
    2) Back-To-School
    3) Halloween
    4) Thanksgiving
    5) Christmas
    24 Sep 2013, 12:31 PM Reply Like
  • Columbus Day! Bring it on as I want to buy a ....... Feathered hat!
    24 Sep 2013, 02:32 PM Reply Like
  • The difference in the lower consumption per celebrating family is $4.50. That's it - four bucks and fifty cents. How they can even pretend to project a drop like that is beyond me. Bottom line for large retailers is that Christmas is still the 'show,' which is why it begins earlier and earlier every year. Part of the lacking interest in Halloween might be from shoppers not willing to look for orange and black decorations through the sea of red and green decorations.
    24 Sep 2013, 12:38 PM Reply Like
  • "How they can even pretend to project a drop like that is beyond me."

     

    As an ex-retailer, I predict that, once again, Christmas will be up 5% over LY even though the number of shopping days are the least possible from Thanksgiving to Christmas. Maybe substitute with dates until Jan 1 2014 (holiday period) but it doesn't matter as it all are reported for the QTR.

     

    As for the other event days, who knows.........
    24 Sep 2013, 02:39 PM Reply Like
  • It doesn't help that they don't put out anything new!! Look at it, it's all the same and has been for two years!! I love to decorate but the stuff that's out there is the same crap!
    24 Sep 2013, 04:34 PM Reply Like
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