Seeking Alpha

Groupon (GRPN) buys another startup; the target in this instance is Adku, which was working on...

Groupon (GRPN) buys another startup; the target in this instance is Adku, which was working on technology to analyze large volumes of e-commerce data, with the goal of personalizing the user experience. The deal comes 2 weeks after Groupon snapped up shopping discovery startup Mertado, and 5 weeks after it bought social networking tools developer Campfire Labs.
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