Google, eBay step up same-day delivery efforts

|By:, SA News Editor

Google (GOOG -1.2%) is taking its same-day delivery service out of trial mode, and expanding its reach to cover the entire Bay Area (rather than just San Francisco, where Google's trial commenced in March).

Google is also launching Android/iOS apps for the service, known as Shopping Express. Retail partners include Whole Foods, Target, Staples, American Eagle, and Walgreens. The Web giant promises prices will match those found within stores, and will offer memberships for free until year's end (it's expected to charge afterwards).

Meanwhile, eBay (EBAY -2%) plans to bring its Now same-day service to Europe, starting with a 2014 London launch. In July, eBay announced plans to bring Now (first launched in Manhattan and SF) to several more U.S. metro areas.

Like Google, and unlike Amazon (AMZN -0.4%), eBay is looking to provide an infrastructure for local and national retailers, rather than directly handling fulfillment.

eBay is also launching a retail pickup service for items purchased through its marketplaces. The service, known as Click & Collect, is initially launching in the U.K, and bears a strong resemblance to Amazon's lockers, which were recently ditched by Staples and RadioShack.

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