- Hulu (DIS, FOX, CMCSA) acting CEO/content chief Andy Forssell: "Allowing people to pay more and not have advertising at all, I think that’s the right path long term." Forssell nonetheless defends the ongoing inclusion of ads within Hulu Plus ($7.99/month), arguing the revenue they generate helps the streaming service buy more content.
- Somewhere, Reed Hastings (NFLX) and Ted Sarandos might be chuckling. The presence of ads is one key reason Hulu Plus' subscriber base (4M as of April) remains much smaller than that for Netflix's comparably-priced streaming services (37.6M at the end of Q2, 29.8M domestic).
- If Hulu ever offers an ad-free subscription option with pricing competitive with Netflix, it could prove to be a tough rival, given Hulu Plus' TV content library is arguably superior, and offers access to many episodes shortly after they air. Netflix, however, has a superior movie library.
Hulu wants to eventually offer ad-free option, will charge more
Sep 26 2013, 18:15 ET