With Intel (INTC) at risk of missing a year-end target for launching its Web-based pay-TV service thanks to stalled licensing talks, Bloomberg reports the chip giant is "seeking partnerships to jumpstart the project." In particular, a partner "with a base of Internet subscribers or rights to films and television shows."
AllThingsD reports something similar, while adding "it’s possible the project will be scrapped" if a partner isn't found. Intel is said to be talking with Amazon (AMZN) and Samsung (SSNLF.PK, SSNGY.OB) about a possible deal.
Bloomberg's sources claim the project has slowed since Brian Krzanich, who is more interested in Intel's mobile chip progress, became CEO.
Intel has bought startups to strengthen its TV efforts, and has promised novel features such as a cloud DVR service that stores every item of programming for 3 days. But reaching content deals with media giants has reportedly been tough, thanks partly to the objections of pay-TV incumbents such as Time Warner Cable.