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Chinese government lifting console ban

China's State Council says gaming consoles, banned since 2000, will be allowed for sale provided they're approved by the Ministry of Culture. The decision opens the door for Microsoft (MSFT +1.1%), Sony (SNE -0.7%), and Nintendo (NTDOY.PK) to begin officially selling their hardware in the Middle Kingdom.

Unofficially, the hardware hasn't been hard to find on the black market, with sellers typically hawking modified systems that support pirated games. However, the government's decision should open the door for console makers and game developers (EA, ATVI, TTWO) to formally market their wares, replete with Chinese-language translations.

Aside from piracy, China's well-established online gaming scene will serve as a challenge for console makers and game developers. Some of the online gaming firms they'll be competing against: TCEHY.PK, NTES, GA, GAME, PWRD, CYOU.

Microsoft just formed a 49:51 console JV with local firm BesTV.

Previous: Chinese government reportedly planning to end console ban

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Comments (5)
  • Andreas Hopf
    , contributor
    Comments (13755) | Send Message
    Superb for AMD.
    27 Sep 2013, 11:16 AM Reply Like
  • ewmpsi
    , contributor
    Comments (1735) | Send Message
    China’s timing of things is always (wisely) designed to benefit China. Although on the surface this looks great for “…Jake and all the gang…” (MSFT, Sony, Nintendo) but I would not be shocked if China did not start cranking out low cost gaming rigs and undercutting the market at home and abroad (if allowed as import from China).


    I own MSFT and would love to see the Xbox or any Microsoft venture do well in China, but they (China) have done well at being the best beneficiary of China’s economy and expertly controlling foreign growth on their soil.
    27 Sep 2013, 02:43 PM Reply Like
  • Andreas Hopf
    , contributor
    Comments (13755) | Send Message
    That much is true.
    27 Sep 2013, 03:14 PM Reply Like
  • khaled alnaqeeb
    , contributor
    Comments (7) | Send Message
    Well put
    30 Sep 2013, 12:52 PM Reply Like
  • Island_Dweller
    , contributor
    Comments (567) | Send Message
    While the news of China's lifting of the ban is in no ways a negative development for console companies, any high hopes for penetration into this sought after market should be tempered at best. People get caught up in the population numbers and potential sales rather than concentrating on the economic tendencies of the market within the borders. Doing business in China gets you only so far, unless you do business with China's exports, then the skies the limit.
    13 Oct 2013, 03:02 AM Reply Like
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