New AMD GPUs priced aggressively, will Nvidia counter?

With AMD (AMD -0.4%) aggressively pricing its new R7 and R9 (Hawaii) GPUs in an effort to win back share recently lost to Nvidia (NVDA -0.7%), graphics card OEM sources tell Digitimes they expect Nvidia to be pressured to offer price cuts of its own by late November, and to launch new mid-range ($149-$249) GPUs.

Disclosed MSRPs for the first Hawaii-based graphics cards range from $89 for the entry-level R7 250 to $299 for the R9 280X. Pricing hasn't yet been disclosed for the flagship R9 290X, though it will be available for pre-order on Oct. 3.

There are already expectations Nvidia will refresh its Kepler GPU line this fall, ahead of launching its next-gen Maxwell GPUs in Q1 2014.

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Comments (2)
  • Justin Jaynes
    , contributor
    Comments (3155) | Send Message
    "New AMD GPUs priced aggressively, will Nvidia counter?" - Probably.


    If the leaked benchmarks are true, R9-290X looks to slightly edge out the $1000 Titan (call it even if you'd like, there were more benchmarks on the original site which I think have been taken down, but I *believe* R9-290X won one more benchmark than Titan), and this edge is before Mantle kicks in. The trick will be if devs start optimizing other engines Frostbite 3 style with low level APIs, and how long it takes Nvidia to counter *if* Mantle takes off.



    *IF* Mantle takes off (big *if*), you're going to have low-mid range offerings from AMD competing performance wise with Nvidia cards in a higher price tier, until Nvidia can answer.
    27 Sep 2013, 03:19 PM Reply Like
  • A Prudent Investor
    , contributor
    Comments (1192) | Send Message
    Blah blah blah....
    29 Sep 2013, 08:50 PM Reply Like
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