Breaking Bad ends, but AMCX Networks just getting started


The final episode of Emmy-winning Breaking Bad tomorrow will mark the end of a show that helped show the power of Netflix (NFLX) and the resiliency of the Pay TV model all at once.

The cult favorite owes a debt to Netflix for helping viewership catch up to critical acclaim - while also serving as an example of the power of bundling TV networks with the show unlikely to have survived an a la carte system.

Ratings for Sunday night's finale of the AMC show are expected to be sky high and parent AMC Networks is reported to be landing $250K per 30-second spot.

Life after Breaking Bad: Shares of AMCX Networks (AMCX) are already up 35% YTD, but Barron's thinks there is more upside potential. Cable properties AMC, IFC, Sundance, and We TV are all underutilized and could use original programming to launch to new heights. All it takes is one hit and a dose of Netflix.

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Comments (2)
  • ianxponent
    , contributor
    Comments (741) | Send Message
     
    Although Breaking Bad is an awesome show, and I am awaiting the finale with bated breath, not all of AMC's shows have turned out so well. Just look at the low ratings of Low Winter Sun which has BB as the lead-in. Fortunately for AMC, there will be a spinoff from BB featuring the extremely popular character, Saul Goodman, and written by BB's talented Vince Gilligan.
    28 Sep 2013, 12:53 PM Reply Like
  • Sakelaris
    , contributor
    Comments (2592) | Send Message
     
    Breaking Bad is not my kind of show. I know that some like it, indeed, our national tastes are quite fragmented these days.

     

    So...because of that fragmentation, it is a good thing that we have Netflix, which can serve as a counter to any network that would fail to appreciate a given show. From now on, any more traditional network rejecting or cancelling a show will have to wonder if Netflix will pick it up. Will Netflix eventually revive Breaking Bad?

     

    The example of Netflix reviving Arrested Development (a show I like) is an example of this kind of thing.

     

    The other great thing about Netflix from this story, of course, is that it seeks to have all past episodes of a show available.
    29 Sep 2013, 10:28 AM Reply Like
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