Tech giants bump Coca-Cola from top of most valuable brand list

Coca-Cola (KO) was passed by Apple and Google as the world's most valuable brand in a report from Interbrand.

The drop to 3rd marks the end of a 13-year run at the top spot on the Best Global Brands list.

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Comments (6)
  • justareader
    , contributor
    Comments (205) | Send Message
    OH shoot! That headline make me still my Coke all over my key board. LOL!!
    30 Sep 2013, 07:50 AM Reply Like
  • ksumida
    , contributor
    Comments (20) | Send Message
    Better google the best deal on a new Apple keyboard ;-)
    30 Sep 2013, 07:56 AM Reply Like
  • spinrbait
    , contributor
    Comments (678) | Send Message
    i wonder how that is measured. more people use microsoft products than apple, and yahoo cut into google business just this past quarter. i'm not saying interbrand is wrong. i can see a younger generation listing apple and google on a list of most thought of brands over ko. especially with ko basically advertising not to drink as much ko because it is bad for you.
    maybe ko should start putting the ko brand somewhere on the label of the many other products they sell. i have always thought they should
    30 Sep 2013, 07:59 AM Reply Like
  • Chris Lau
    , contributor
    Comments (3990) | Send Message
    If Coke was coKe they could have partnered with Google for advertising (instead of KitKat)
    30 Sep 2013, 09:41 AM Reply Like
  • Ry The Kid
    , contributor
    Comments (256) | Send Message
    I've seen this headline before (except it was GE and BAC)....... about 5 years ago.


    Recession looming?
    30 Sep 2013, 08:28 AM Reply Like
  • RWMostow
    , contributor
    Comments (1691) | Send Message
    How does Interbrand make that determination?


    30 Sep 2013, 08:49 AM Reply Like
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