A call to the action from the father of the Prius

|By:, SA News Editor

Toyota (TM -2.2%) Chairman Takeshi Uchiyamada wants to see hybrid sales in the U.S. rise to 5M in three years.

The man known as the "father of the Prius" thinks if rival automakers join Toyota in putting pressure on themselves to boost hybrid capacity that the whole industry will benefit.

2013 YTD U.S. hybrid sales: 2.9M.