Apple (AAPL) and Google (GOOG) passed Coca-Cola to take the top two spots in Interbrand's annual ranking of the world's most valuable brands. 2013 marks the first time in the history of the 13-year-old survey Coke wasn't ranked #1. (PR)
Interbrand estimates Apple's brand value rose 28% Y/Y to $98.3B, and Google's 34% to $93.3B. Four other tech names made the top-10: IBM (#4, +4% to $78.8B), Microsoft (MSFT - #5, +3% to $60B), Samsung (SSNLF.PK, SSNGY.OB - #8, +20% to $39.6B), and Intel (INTC - #9, -5% to $37.3B).
Though it only came in at #19, Amazon's (AMZN) brand value is estimated to have risen 27% to $23.6B. Likewise, Interbrands thinks EBAY's brand value rose 20% to $13.2B, leading its ranking to rise 8 spots to #28.