Seeking Alpha

Apple, Google top list of most valuable brands

  • Apple (AAPL) and Google (GOOG) passed Coca-Cola to take the top two spots in Interbrand's annual ranking of the world's most valuable brands. 2013 marks the first time in the history of the 13-year-old survey Coke  wasn't ranked #1. (PR)
  • Interbrand estimates Apple's brand value rose 28% Y/Y to $98.3B, and Google's 34% to $93.3B. Four other tech names made the top-10: IBM (#4, +4% to $78.8B), Microsoft (MSFT - #5, +3% to $60B), Samsung (SSNLF.PK, SSNGY.OB - #8, +20% to $39.6B), and Intel (INTC - #9, -5% to $37.3B).
  • Though it only came in at #19, Amazon's (AMZN) brand value is estimated to have risen 27% to $23.6B. Likewise, Interbrands thinks EBAY's brand value rose 20% to $13.2B, leading its ranking to rise 8 spots to #28.
Comments (17)
  • Michael Bryant
    , contributor
    Comments (5343) | Send Message
     
    (GOOG) is kind-of an essential brand. What would you use to search besides (GOOG)?
    30 Sep 2013, 01:31 PM Reply Like
  • Jack Salvadalena
    , contributor
    Comments (15) | Send Message
     
    BING
    30 Sep 2013, 01:46 PM Reply Like
  • SoCalNative
    , contributor
    Comments (422) | Send Message
     
    Lycos ;-)
    30 Sep 2013, 02:26 PM Reply Like
  • chopchop0
    , contributor
    Comments (3109) | Send Message
     
    I'll take your lycos and raise you an AltaVista ;)
    30 Sep 2013, 02:33 PM Reply Like
  • Soursmash
    , contributor
    Comments (12) | Send Message
     
    I was just talking with my wife last night about how useless google searches are becoming. What I mean by that is their returns on searches are becoming less useful for me. Not sure why though. It's starting to frustrate, and Bing is just completely annoying.
    30 Sep 2013, 09:52 PM Reply Like
  • Jack Salvadalena
    , contributor
    Comments (15) | Send Message
     
    BING of course.
    30 Sep 2013, 01:47 PM Reply Like
  • Hope128
    , contributor
    Comments (105) | Send Message
     
    Most of china use bidu, sina, sohu?
    30 Sep 2013, 01:50 PM Reply Like
  • Ashraf Eassa
    , contributor
    Comments (8815) | Send Message
     
    Apples are healthier than Coke. Happy for Apple...wish its shareholders could benefit.
    30 Sep 2013, 01:57 PM Reply Like
  • RWMostow
    , contributor
    Comments (1319) | Send Message
     
    Ashraf-

     

    Doesn't Apple pay a royalty to McIntosh Laboratories for the licensing of its trademark? Just curious.

     

    Thank you.

     

    -rwm
    30 Sep 2013, 02:01 PM Reply Like
  • redponydoc
    , contributor
    Comments (363) | Send Message
     
    Might happen if analysts called off their Jihad.
    30 Sep 2013, 02:10 PM Reply Like
  • jmtz57
    , contributor
    Comments (49) | Send Message
     
    more good news for the doomed Apple corporation.. Lets see how the self described analyst spin this in to bad news.
    30 Sep 2013, 02:17 PM Reply Like
  • redponydoc
    , contributor
    Comments (363) | Send Message
     
    Bad news for AAPL - too much exposure.
    30 Sep 2013, 02:52 PM Reply Like
  • flux8
    , contributor
    Comments (579) | Send Message
     
    Clearly bad news for Apple. Not exactly sure how, but I'm sure Wall Street will come up with something.
    30 Sep 2013, 02:30 PM Reply Like
  • scott trader
    , contributor
    Comments (4501) | Send Message
     
    Since 2007 since I started acquiring aapl shares there have been at least ten articles a month perpetuating apple doom and gloom...looking over my notes back in @2008 goog was 546 amzn 143 ....Disney 36 . Aapl 240... Of course these were all poised for a correction so the analysts predicted...it all depends on the length of your retirement timeline.....patience requires conviction...
    30 Sep 2013, 03:35 PM Reply Like
  • 2puttwo
    , contributor
    Comments (390) | Send Message
     
    Didn't quite understand this gibberish. Why didn't they just list the top 50 and call it a day? Then the reply's would make perfect sense.
    30 Sep 2013, 04:59 PM Reply Like
  • wil3714
    , contributor
    Comments (1580) | Send Message
     
    sugar water lol how is that going to rank #1, what kind of innovation is that? I can make some sugar water
    30 Sep 2013, 06:06 PM Reply Like
  • chopchop0
    , contributor
    Comments (3109) | Send Message
     
    it's all in the branding. I could probably make a decent hamburger too. MCD isn't really innovation, but when you really think about what they do, you start to see how both KO and MCD have innovated for the mass market.
    30 Sep 2013, 09:05 PM Reply Like
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