FT: Echostar and Vivendi negotiating Brazilian pay-TV joint venture

Echostar (SATS) and Vivendi (VIVHY.PK) subsidiary GVT are negotiating a pay-TV service joint venture in Brazil, reports Financial Times.

The move would allow GVT to offer standalone TV services as opposed to its current triple-play-only offers (fixed-line, TV, and internet).  GVT has grown rapidly and won 500K customers since it started the business in 2012.

Bernstein analyst Claudio Aspesi noted, "This would give GVT the opportunity to distribute their content on a wider footprint." The JV may also benefit from increased pay-TV demand on the back of the 2014 World Cup, which Brazil will host.

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