Seeking Alpha

Lorillard makes key acquisition to boost e-cig presence

  • Lorillard (LO) buys British firm SkyCig for £30M in cash and potentially another £30M if financial incentives are met.
  • The acquisition gives the company a quick jump into the electronic cigarette market in the U.K.
Comments (1)
  • Given the de facto ban on these products in the EU, it's hard to see this as much more than roulette.....


    Lorillard is facing incredible regulatory uncertainty and its (logical) response is to play roulette.
    1 Oct 2013, 09:30 AM Reply Like
DJIA (DIA) S&P 500 (SPY)