Seeking Alpha

Salesforce hires new CMO, two sales execs reportedly leaving

  • Salesforce (CRM +0.7%) has hired Lynn Vorjvodich, previously an exec at top VC firm Andreessen Horowitz, to be its new chief marketing officer. Vojvodich has apparently replaced Doug Bewsher.
  • In addition, AllThingsD's Arik Hesseldahl reports Hilarie Koplow-McAdams, Salesforce's president for global sales, and Blair Crump, who was the company's president for global enterprise sales until Oracle's Anthony Fernicola was recently given the job, are on their way out.
  • A source says Koplow-McAdams and Crump don't want to work for new sales chief/vice chairman Keith Block (also a former Oracle exec).
  • Previous: Salesforce adds two new board members, loses two others
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