Retail watch: Winners and losers in China

|By:, SA News Editor

Consumers in China are shifting their preferences to lifestyle brands, according to Credit Suisse.

The trend is sparked by the younger generation which is eager to wear different styles than their parents.

Luxury brands such as Louis Vuitton (LVMHF.PK) and Dunhill could suffer as the lifestyle brands gain relevance and the high-end premium trims.

Tapped for success in China: Adidas (ADDYY.PK), Lululemon (LULU), Ralph Lauren (RL), Wolverine Worldwide (WWW), VF Corporation (VFC).