Tobacco firms have e-cig startups on their radar

|By:, SA News Editor

Big tobacco (LO, RAI, MO) may snap up some more independent electronic cigarette players after Lorillard set the stage with a $100M investment in SkyCig.

The industry considers e-cigarettes an insurance policy against further regulations on traditional tobacco products while the cost of entry isn't that high for a group accustomed to spending billions on buybacks and dividends.