- Janrain, a provider of user ID management services, estimates Facebook (FB) accounts for 45% of all logins on 3rd-party sites/apps that involve an outside "identity provider," and Google (GOOG) 33%. Yahoo and Twitter are tied for #3 at a mere 7% apiece.
- Facebook's login share surged from 2010-2012, partly at Google's expense, and peaked in Q3 of last year at 54%. Google, which bottomed at 33% that quarter, has made up some ground since then. The company's efforts to promote Google+ sign-ins are a key reason.
- In addition to keeping users logged in to a site/platform, login services help drive the sharing of content from the sites/apps that rely on them, and give service providers user activity data that can be used for ad targeting.
- The report comes as Facebook attempts to grow its login count by striking a public Wi-Fi partnership with Cisco. The companies will provide free Wi-Fi to retailers, hotels, and other businesses ... but users will have to log in with a Facebook ID first.
Report: Facebook, Google dominate social logins
Oct 2 2013, 16:50 ET