TechCrunch reports RadiumOne, a provider of targeted ad services, is set to confidentially file for an IPO. The company is said to be profitable.
The blistering IPO recently delivered by Rocket Fuel, another ad tech play, could be motivating RadiumOne to speed up its own IPO plans. Like Rocket Fuel, RadiumOne participates in the burgeoning programmatic (real-time bidding) online ad market. But while Rocket Fuel relies on (AI-based) algorithms that analyze standard Web activity, RadiumOne analyzes the data created by proprietary social-sharing tools.
One issue that could worry investors: CEO/founder Gurbaksh Chahal is currently facing assault charges related to a domestic dispute allegedly caught on video.