Reports: Apple buys personal assistant app to take on Google Now

Multiple sites have reported Apple (AAPL) has acquired Cue, developer of a Google Now-like (GOOG) iOS personal assistant app. TechCrunch reports the purchase price was likely in the $50M-$60M range.

Cue, which recently announced it's shutting down its app, relied on a user's e-mails and social networking info to push time/location-sensitive notifications. Google Now does something similar while relying on Gmail, search, Maps, and other Google services.

Google is fresh off updating its iOS search app to send Android-like push notifications. Apple, meanwhile, has updated its iOS Notification Center (via iOS 7) to provide time-sensitive updates (among other things).

TechCrunch's Matthew Panzarino calls the deal a necessity in light of Google's Now's competitive edge. "Google Now offers a really compelling experience that only Google is churning through enough data to replicate ... There’s just nothing on iOS that compares." He thinks Cue "could be used to make Siri more powerful and aware, notifying you either via push notification or voice."

The Verge's Dan Seifert: "If this Cue purchase is really Apple’s move to take on Google Now, it has a LONG way to go. Google shouldn’t worry, Cue was pretty terrible."

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Comments (5)
  • rrosey2
    , contributor
    Comments (884) | Send Message
    I have started to work, writing full time, using Siri for rapid information. It took me a few days to know how to best pose questions to Siri, but it's rewarding.


    Just downloaded ios7 to my 4s. Works beautifully. Getting 5S in a couple months.
    4 Oct 2013, 12:58 AM Reply Like
  • HighonStock
    , contributor
    Comments (7) | Send Message
    That is awesome! I should use my siri more. lol IOS7 is beautiful!
    4 Oct 2013, 09:08 AM Reply Like
  • HighonStock
    , contributor
    Comments (7) | Send Message
    What a waste of money. Does acquisitions like that seriously have any significant impact. Not a question. No.
    4 Oct 2013, 03:10 AM Reply Like
  • chriff
    , contributor
    Comments (117) | Send Message
    Tried Cue for a little while, and it sucked.
    4 Oct 2013, 07:08 AM Reply Like
  • ewmpsi
    , contributor
    Comments (1697) | Send Message
    Microsoft "Cortana" - next generation personal assistant for Windows Phone 8.1 detailed


    ""Cortana, Microsoft’s assistant technology, will be able to learn and adapt, relying on machine-learning technology and the “Satori” knowledge repository powering Bing.


    Cortana will be more than just an app that lets users interact with their phones more naturally using voice commands. Cortana is core to the makeover of the entire “shell” — the core services and experience — of the future versions of Windows Phone, Windows and the Xbox One operating systems…""
    4 Oct 2013, 08:47 AM Reply Like
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