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Sprint sales, marketing chiefs reportedly out in shakeup

  • The WSJ reports Paget Alves, Sprint's (S) chief sales officer for the last 17 years, has left the company, and that his responsibilities have been split between three execs respectively in charge of enterprise, prepaid, and retail sales. In addition chief marketing officer Bill Malloy will reportedly retire in Q1.
  • The report comes as analysts raise concerns Sprint's turnaround efforts (aided by SoftBank's cash infusion) will take longer than originally expected, and pressure margins. The carrier is rushing to build out its 4G LTE network, and thereby neutralize the head-start possessed by Verizon and AT&T following Sprint's ill-fated decision offer 4G services (with Clearwire's help) using the internationally marginalized WiMAX standard.
  • In spite of the shakeup, CEO Dan Hesse's job appears safe: SoftBank recently extended his contract through July '18.
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