- Shares of Deckers Outdoor (DECK -6.1%) crumble after OTR Global warns on sales trends for the company's Ugg brand.
- A couple of eagle-eyed retail analysts note the company is now using a sheepskin substitute called UGGpure for some of its boots.
- The ploy could help margins, but also risks denting the brand's reputation.
Deckers Outdoor lower after OTR Global warning
Oct 7 2013, 12:48 ET