- Youku (YOKU) has reached a multi-year content deal with FremantleMedia, the Bertelsmann unit responsible for producing American Idol, X Factor, Project Runway, and many other popular shows. 202 hours of programming will be made available in year 1.
- Youku's content spend has been growing rapidly, as the company tries to stay ahead of Baidu, Sohu, and other rivals in a competitive Chinese online/mobile video market. Youku's content costs rose 46% Y/Y in Q2 (outpacing rev. growth of 30%), and equaled 40% of revenue.
Youku strikes content deal with international production giant
Oct 7 2013, 16:46 ET