- Whole Foods Market (WFM +3.1%) says it plans to start selling private label coffee pods that will fit Keurig machines.
- A 12-pack of the grocery store chain's Everday Value K-Cups brand will sell for $8.99, according to a Whole Foods spokesperson.
- The development could be a negative for Green Mountain Coffee Roasters (GMCR -3.9%) which depends on the consumables side of its business model.
Whole Foods Market to sell private-label K-Cups
Oct 10 2013, 12:35 ET