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Starbucks jumps into the national debate again

  • He won't just be ignored. Starbucks (SBUX +2.6%) CEO Howard Schultz has been one of the most active CEOs around in pushing Congress to end the government shutdown and pass a budget deal that isn't just a short-term fix.
  • Tomorrow, the company will run ads in major newspapers across the country asking readers to sign a petition which it will forward to Congress if it's dropped off at a Starbucks outlet.
  • Schultz maintains the appeal isn't about profits, but investors won't mind a little extra store traffic if it helps to boost Q4 sales.
Comments (8)
  • Gary Jakacky
    , contributor
    Comments (2414) | Send Message
     
    That's it, Schultz! Talk about guns, talk about shutdowns. But don't talk about your overpriced coffee.
    10 Oct 2013, 04:01 PM Reply Like
  • jackooo
    , contributor
    Comments (1489) | Send Message
     
    If you are broke, then do not buy it.
    7/11 has free coffee for you. You just have to hang around for about an hour. As the customers throw away their coffee cups you just keep taking them out of the trash and pour the residual into your main cup. When the main cup is filled to the level you want then you use the FREE milk & sugar to lighten it. Then ask the attendant to micro it a shot to heat it up for you. That's the way it is done BIG SPENDER!!!
    10 Oct 2013, 04:29 PM Reply Like
  • jackooo
    , contributor
    Comments (1489) | Send Message
     
    I would like to thank the 8 people that gave me a thumbs up reply.
    It helps me in my eternal quest in thinking out of the box & entertaining us all in an unusual way.
    11 Oct 2013, 03:31 PM Reply Like
  • zygmuntklechowicz
    , contributor
    Comments (3) | Send Message
     
    coffee is not overprice or underprice .
    it is about you are willing pay for it or not.
    this is core of business . It is like with stock .
    we pay the price or we do not.
    10 Oct 2013, 04:34 PM Reply Like
  • BAHAMAS1
    , contributor
    Comments (1802) | Send Message
     
    I strongly feel that Schultz should pay Full attention to running his company,especially Now, with all the new additions of products and lofty expenditures .
    He's starting to spread himself too thin and starting to piss some SBUX customers off with his ,in fact , political pronouncements and personal political statements. Guns,Congress, Gov.shutdowns,etc.
    Appreciate the want to get "involved". But the business and shareholders come 1st.
    I'm a shareholder and don't really care what his political positions are. However,I do care if it could potentially take customers away.

     

    People take these "points of view" personally and vote with their wallets.Once that happens it's hard,if at all possible,to get these customers back.
    If he wants to get into politics,do so after naming a worthy CEO successor.
    Coffee, juices, pastries, Fizzio. Stick with that.That's a plateful enough to handle.
    10 Oct 2013, 05:16 PM Reply Like
  • BAHAMAS1
    , contributor
    Comments (1802) | Send Message
     
    jackooo-
    It appears Help is needed here.
    11 Oct 2013, 04:39 PM Reply Like
  • Dandelion
    , contributor
    Comment (1) | Send Message
     
    I can't believe you people are talking about the price of Starbucks coffee!! For crying out loud, the company has the right to price their products at whatever they choose and you have the right to either buy it or not.

     

    You obviously did not see or hear Mr Schultz speak out on what has been happening in our government. (Slightly more important than talking about the price of their coffee) Mr. Schultz is obviously a Very smart man and everything he said was right on. He is stepping up to speak out about the disgraceful way our elected politicians are letting the American people down. I say Brovo!!!
    Mr. Schultz. I would like to hear more from him and others like him.
    I wish you would run for President!!!!!!!!!!!!!!!
    13 Oct 2013, 07:31 AM Reply Like
  • BAHAMAS1
    , contributor
    Comments (1802) | Send Message
     
    I also would give him a "Brovo", but certainly not a Bravo.

     

    Run the company and keep your mouth shut about your personal political beliefs. Like i've said before, until there is another CEO, Schultz's priorities should be on running the SBUX business.
    Period.

     

    Comments on guns, same sex marriage,congress, etc. should not be publicly discussed by corporate ceos' as they blemish the whole company with the personal philosophy of one individual and always tend to piss off not only shareholders but more importantly the customers.

     

    It's simply not good business and unfortunately Schultz is now hearing about it from many circles, not the least of whom was cnbc the day they gave him 10 + minutes to "preach". They also questioned the corporate ramifications of this and Schultz simply brushed that aside.
    A very arrogant and selfish gesture !

     

    He's treading on dangerous territory as SBUX - the company - is now bearing and wearing his ideals. It's just wrong, and that's why other ceo's haven't publicly entered into the fray.

     

    If he wants to be a lone spokesperson, he should do it on his own time after he no longer is the ceo and face of a worldwide company.
    13 Oct 2013, 12:28 PM Reply Like
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