Amazon acquiring online math instruction provider TenMarks

|By:, SA News Editor

TenMarks provides custom online math courses for K-12 students backed by instruction services. The company's core service is free to schools throughout the year, but a premium service is also provided.

Amazon (AMZN) claims TenMarks' programs have been "used by tens of thousands of schools," and plans to "develop rich educational content and applications, across multiple platforms" in tandem with the startup. Deal terms are undisclosed. (PR)

Two future possibilities: the integration of TenMarks' services with Amazon's Kindle hardware/apps, and promotions tied to Kindle textbook sales and rentals.