- Starting Oct. 25, AT&T (T +0.2%) will eliminate its traditional voice/data plans to new postpaid subs, and require them to sign up for one of its relative costly Mobile Share plans. Existing subs can retain their current plans.
- AT&T launched Mobile Share a year following the launch of similar plans from Verizon. Under Mobile Share, a smartphone sub is charged $70/month for unlimited talk/text and a mere 300MB/month data bucket; upgrading to a 2Gb bucket costs $25/month, and sharing the data with tablet another $10/month.
- AT&T's move comes at a time when T-Mobile and Sprint, both of whom offer unlimited data to postpaid subs, have become more aggressive with their pricing.
- ~18% of postpaid subs used Mobile Share at the end of Q2. AT&T claims over 25% of Mobile Share subs sign up for 10GB or higher plans.
- Earlier: AT&T ad unit downsizes, conducts layoffs
From other sites
Video at CNBC.com (Jul 23, 2015)
at CNBC.com (Jun 8, 2015)
at CNBC.com (May 18, 2015)
Video at CNBC.com (May 11, 2015)
at CNBC.com (Apr 8, 2015)
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