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More on AT&T: Company to stop offering older data plans

  • Starting Oct. 25, AT&T (T +0.2%) will eliminate its traditional voice/data plans to new postpaid subs, and require them to sign up for one of its relative costly Mobile Share plans. Existing subs can retain their current plans.
  • AT&T launched Mobile Share a year following the launch of similar plans from Verizon. Under Mobile Share, a smartphone sub is charged $70/month for unlimited talk/text and a mere 300MB/month data bucket; upgrading to a 2Gb bucket costs $25/month, and sharing the data with tablet another $10/month.
  • AT&T's move comes at a time when T-Mobile and Sprint, both of whom offer unlimited data to postpaid subs, have become more aggressive with their pricing.
  • ~18% of postpaid subs used Mobile Share at the end of Q2. AT&T claims over 25% of Mobile Share subs sign up for 10GB or higher plans.
  • Earlier: AT&T ad unit downsizes, conducts layoffs
Comments (8)
  • wigit5
    , contributor
    Comments (4120) | Send Message
     
    Cell phone bills are the next Cable TV bills...
    11 Oct 2013, 03:09 PM Reply Like
  • RWMostow
    , contributor
    Comments (1431) | Send Message
     
    Wigit-

     

    My VZ wireless bill iS larger than my neighbor's cable bill.

     

    -rwm
    11 Oct 2013, 08:48 PM Reply Like
  • Hendershott
    , contributor
    Comments (1586) | Send Message
     
    Time to change carriers, vote with your feet. VZ did this earlier in the year.
    11 Oct 2013, 03:51 PM Reply Like
  • Yokyok
    , contributor
    Comments (330) | Send Message
     
    att = rip off. unless you live or frequently travel in some outlying area that doesn't have tmobile or sprint coverage there's no reason at all to use them.
    11 Oct 2013, 04:42 PM Reply Like
  • TGFC
    , contributor
    Comments (2) | Send Message
     
    or unless you've been grandfathered into their unlimited plan from years ago...
    11 Oct 2013, 04:58 PM Reply Like
  • coyote flaco
    , contributor
    Comments (43) | Send Message
     
    There is a lust for margin growth that rises to the level of reckless mania. T is vulnerable because it still has occult fantasies of reverting to monopoly. Their telephony and "cable" enterprises (Uverse) are inferior to the competition and Google is coming, next in Austin. T will be punished for its arrogance.
    11 Oct 2013, 05:22 PM Reply Like
  • EKL
    , contributor
    Comments (45) | Send Message
     
    PS to wigit5--if so the public is in for a huge loss. Call India or the Philippines recently for cable service?
    11 Oct 2013, 07:15 PM Reply Like
  • RWMostow
    , contributor
    Comments (1431) | Send Message
     
    EKL-

     

    Perhaps I am dense. Can you briefly explain your comment?

     

    Thanks.

     

    -rwm
    11 Oct 2013, 08:50 PM Reply Like
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