- The trademark filed by Starbucks (SBUX) on the Fizzio brand name continues to create a buzz amongst beverage industry analysts.
- Though at-home Fizzio products could still be several years off, the ability of Starbucks to test and refine its potential approach to carbonated beverages gives it an advantage.
- The uncertainty over how much Starbucks will invest in selling its own beverage machines creates a bit of uncertainty for SodaStream (SODA).
Will Starbucks challenge SodaStream head-on?
Oct 14 2013, 09:19 ET