- Disney (DIS -0.5%) characters account for 6 of the top 10 most popular Halloween costumes this year in a testament to the rich and long-lasting arsenal of franchise assets the company has amassed through film and TV series.
- The company could dominate the holiday even more with future Star Wars movies likely to be successful.
- Look for Disney staples Doc McStuffins, Buzz Lightyear, Wolverine, Disney princesses, Iron Man, and Sully from Monsters Inc. to make several appearances on the night of October 31st.
Disney characters to dominate Halloween
Oct 15 2013, 15:06 ET