McDonald's performs poorly in Goldman Sachs consumer survey

|About: McDonald's Corporation (MCD)|By:, SA News Editor

A survey of consumers by Goldman Sachs indicates McDonald's (MCD -0.9%) might be falling out of favor.

The restaurant chain ranked last of 23 fast-food chains in the categories of perceptions on food quality and the likelihood of customers paying premium prices.

Goldman on the Golden Arches: "It has not had strong innovation for the past few years."