QuickLogic's (QUIK +18.2%) new ArcticLink 3 S1 chip targets a fast-growing market for mobile device sensor hubs meant to interact with MEMS motion sensors (accelerometers, gyroscopes, etc.). (PRs: I, II)
The chipmaker asserts ArcticLink offers unmatched battery life, can offload sensor data processing from app processors, and (unlike rival solutions) can handle new algorithms for "always-on context awareness" for apps such as health/fitness monitoring, navigation, and augmented reality.
Apple's new M7 motion co-processor (found in the iPhone 5S) does some of the same things, and has fueled plenty of speculation about use cases. QuickLogic could sell ArcticLink to Android OEMs trying to keep pace. QuickLogic states (without naming a source) the sensor hub market is expected to see a 27% CAGR from 2013-2017, reaching annual shipments of 2.7B units.
Q3 results are due on Oct. 30.