- The e-cigarette market could see some disruption from increased government regulation with the FDA close to deciding how to treat the industry.
- Sales have seen a nice boost from marketing campaigns and TV ads, but if e-cigs are lumped in with regular tobacco products by the government agency all that is subject to change.
- Tobacco companies active in marketing e-cigarettes have asked for a chance to meet with the FDA to try to persuade them to allow most forms of advertising.
- Related stocks: MO, PM, LO, RAI, BTI, ITYBY.PK
The FDA scrutinizes e-cigarette advertising
Oct 16 2013, 15:33 ET