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Oracle buys cloud content marketing firm, will integrate with Eloqua

  • Oracle (ORCL -0.2%) has acquired Compendium, a developer of cloud-based tools for targeting, publishing, promoting, and monitoring marketing-themed content (blog posts, Facebook/Twitter updates, videos, etc.) for online/mobile platforms. Terms are undisclosed. (PR)
  • Compendium's products, which leverage customer data/profiles to target content, will be integrated with recently-acquired Eloqua's cloud-based marketing automation platform for online campaigns.
  • The Compendium and Eloqua acquisitions have followed the purchase of three social media marketing startups - Involver, Collective Intellect, and Vitrue. Oracle, Salesforce, SAP, and IBM have all been using M&A to help create end-to-end marketing software platforms aimed at CMOs, who are accounting for a growing share of IT spend.
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