- Restaurant analysts think fast-food chains might be going too far with limited time offerings as consumer interest shows signs of sagging.
- Though particular items such as the Starbucks Pumpkin Latte, Wendy's Pretzel Bacon Cheeseburger, and the timeless McRibs offering from McDonald's are profit drivers, the majority of offerings aren't working.
- Not even the high-profile chicken wing test by McDonald's is moving the meter as consumers find the high prices don't offset the novelty, reports Burger Business.
- Related stocks: DNKN, JACK, SONC, WEN, BKW, KKD, MCD.
McBored: Consumer fatigue for fast-food limited offerings
Oct 18 2013, 15:18 ET