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McBored: Consumer fatigue for fast-food limited offerings

Restaurant analysts think fast-food chains might be going too far with limited time offerings as consumer interest shows signs of sagging.

Though particular items such as the Starbucks Pumpkin Latte, Wendy's Pretzel Bacon Cheeseburger, and the timeless McRibs offering from McDonald's are profit drivers, the majority of offerings aren't working.

Not even the high-profile chicken wing test by McDonald's is moving the meter as consumers find the high prices don't offset the novelty, reports Burger Business.

Related stocks: DNKN, JACK, SONC, WEN, BKW, KKD, MCD.

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Comments (1)
  • AirMarine
    , contributor
    Comments (2) | Send Message
    I taste test most of these companies every day, or every other day, ( I am TDY Temporary Assigned Duty), MCD, BKW, WEN, YUM SONC. Last experience with SONC was not good in Penn. (product presentation and product quality),. IMHO look at the innovations of WEN, (own), BKW, do not (own). I am Long MCD, YUM, VZ, KO, PEP, TSLA and of course have be looking at SCTY since $33.00 and change, to paralyzed from fear to act. But shoulda......might still ????
    19 Oct 2013, 10:10 AM Reply Like
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