Seeking Alpha

Google, Facebook reach display ad deal

  • Facebook's (FB +3.8%) FBX exchange (shows targeted ads on Facebook sites based on non-Facebook activity) will now allow advertisers using DoubleClick's (GOOG +13.9%) Bid Manager ad-buying platform to purchase ad inventory.
  • As AllThingsD's Peter Kafka observes, the deal is a big one, given FBX's growth and DoubleClick's huge display ad market presence; Bid Manager already supports dozens of online ad exchanges.
  • Whereas Facebook had granted FBX access to ad tech platforms from AOL, Adobe, and many others, Bid Manager was a notable exception, reportedly due to concerns Google would gain access to valuable pricing/inventory data it could use to better compete against FBX.
  • Kafka: "Either Google has made concessions to Facebook to get access to Facebook’s inventory, or Facebook has decided that working with its biggest competitor is better than shutting it out. Or both."
  • FBX and DoubleClick's Ad Exchange compete in a fast-growing market for real-time (programmatic) ad bidding. AOL, Yahoo, and newly-public Rocket Fuel (FUEL) also take part.
  • Earlier: Google tops $1,000 post-earnings, peers up in sympathy
Comments (12)
  • Macnor
    , contributor
    Comments (45) | Send Message
     
    Think GOOG is a sell-out now
    18 Oct 2013, 04:54 PM Reply Like
  • andypochta1
    , contributor
    Comments (1046) | Send Message
     
    How could Google lower itself to Facebook level is beyond me.
    18 Oct 2013, 05:10 PM Reply Like
  • peter wu
    , contributor
    Comments (27) | Send Message
     
    Good.
    18 Oct 2013, 06:41 PM Reply Like
  • paul86510
    , contributor
    Comments (5) | Send Message
     
    I like this catalyst for FB
    19 Oct 2013, 08:36 AM Reply Like
  • gwynfryn
    , contributor
    Comments (3895) | Send Message
     
    Given how things have developed, there's little purpose to restricting ad inventory any more; making it available to everyone means they still get their full share of revenue, and advertisers will like it better. With pretty much anyone who uses Google, FB , et al, also using all the others, the age of leveraging one's data base are as good as over...
    19 Oct 2013, 08:52 AM Reply Like
  • Yongmang
    , contributor
    Comment (1) | Send Message
     
    That's a good news for FB
    19 Oct 2013, 09:18 AM Reply Like
  • Chiipy-Nostradamus
    , contributor
    Comments (99) | Send Message
     
    Huge win for both GOOG and FB.
    19 Oct 2013, 09:04 PM Reply Like
  • Moon Kil Woong
    , contributor
    Comments (11030) | Send Message
     
    Great win for both companies. When competition is thwarted by two of the most recent players abusing the privacy of users you better watch out. Monetization of the public will be forthcoming right along with a collapse of privacy and rights of their users (not like Facebook users had any to start with).

     

    I suggest finding another social media platform as well as browser, especially if you buy these stocks now. WHY? Because that means you believe they will take full advantage of misusing their user base for monetary rewards selling their data and promoting everything using their user's profiles as much as possible. Expect more e-mail adds saying xxx used xxx you should too, but now with your friend's picture and private information.
    20 Oct 2013, 03:15 AM Reply Like
  • dividend_growth
    , contributor
    Comments (2878) | Send Message
     
    Why is that bad?

     

    It's anonymity that brings the worst out of people.
    20 Oct 2013, 02:07 PM Reply Like
  • foxtail
    , contributor
    Comments (19) | Send Message
     
    I agree with above. They are not making this move to lose money. They are pretty smart and I go with both managements on this one.
    20 Oct 2013, 11:36 AM Reply Like
  • The Long Tail of Finance
    , contributor
    Comments (698) | Send Message
     
    FB: buy, sell, or hold?
    20 Oct 2013, 04:41 PM Reply Like
  • Joseph Poma
    , contributor
    Comments (437) | Send Message
     
    This seems to me that Google is admitting that FB is superior to Google +. But then again, we all knew that!
    21 Oct 2013, 09:13 AM Reply Like
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