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AT&T to shutter Aio prepaid brand after Leap deal closes

  • AT&T (T) discloses in an FCC filing it plans to phase out its new Aio prepaid wireless brand in favor of Leap Wireless' well-known Cricket brand, following the closing of the Leap acquisition.
  • AT&T launched Aio earlier this year in an effort to halt share losses in the prepaid segment, which is accounting for a growing share of U.S. smartphone sales. Ma Bell also offers prepaid services through its GoPhone plans, which have more of a low-end focus relative to Aio.
  • The Leap deal is widely expected to be cleared by regulators, though some think more spectrum concessions might be needed.
  • Q3 results arrive on Wednesday. Archrival Verizon reported strong Q3 subscriber figures yesterday.
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Comments (2)
    , contributor
    Comments (11) | Send Message
    Once again, ATT cannot compete so it buys the competition
    19 Oct 2013, 09:19 AM Reply Like
  • Irish American
    , contributor
    Comments (4) | Send Message
    Then ruins the acquisition.
    21 Oct 2013, 01:56 AM Reply Like
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