AT&T to shutter Aio prepaid brand after Leap deal closes


AT&T (T) discloses in an FCC filing it plans to phase out its new Aio prepaid wireless brand in favor of Leap Wireless' well-known Cricket brand, following the closing of the Leap acquisition.

AT&T launched Aio earlier this year in an effort to halt share losses in the prepaid segment, which is accounting for a growing share of U.S. smartphone sales. Ma Bell also offers prepaid services through its GoPhone plans, which have more of a low-end focus relative to Aio.

The Leap deal is widely expected to be cleared by regulators, though some think more spectrum concessions might be needed.

Q3 results arrive on Wednesday. Archrival Verizon reported strong Q3 subscriber figures yesterday.

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Comments (2)
  • best@justice.com
    , contributor
    Comments (21) | Send Message
     
    Once again, ATT cannot compete so it buys the competition
    19 Oct 2013, 09:19 AM Reply Like
  • Irish American
    , contributor
    Comments (5) | Send Message
     
    Then ruins the acquisition.
    21 Oct 2013, 01:56 AM Reply Like
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